For example, two soap companies cannot both register the name Dove, but the USPTO does allow both Dove soap and Dove chocolate to hold trademarks on the same word since this is unlikely to create customer confusion. Existing trademarks: You cannot trademark a word or phrase that is already a registered trademark within the same class of products or services.If you run a clothing store, you cannot trademark the word “clothes.” Similarly, a fruit stand or smoothie shop would likely not be permitted to trademark the word “apple.” However, since that word is not commonly used in the course of doing business in the tech industry, Apple can hold a trademark to sell phones and computers under that name. Generic trademarks: Generic words or phrases commonly used in the course of business cannot be trademarked.There are limitations on what the federal government will uphold as a trademark or allow to be registered as one. Certification marks: These marks are used to show consumers that particular goods or services, or their providers, have met certain standards. ![]() Collective marks: These marks are used by members of a collective to indicate membership in the group or to identify and distinguish the products and services of members from non-members.Service marks: These marks are used for businesses that deal with services.Trademarks: These marks are used for businesses that deal with goods. ![]() This protection flows directly from federal trademark laws. While you can register your business name with both your state authorities and the USPTO, your state will not protect your business’s logo, slogan, or other identifying features from being used by others. The major difference between a business name and a trademark is that trademarks can apply to more than just the name of your company. Your business name is simply the name you select for your business. The Difference Between a Business Name and a Trademark Copyrights are generally valid for the life of the creator plus seventy years. Copyright Office, but doing so can be beneficial. Works do not need to be registered with the U.S. These rights include the right to reproduce the work, to prepare derivative works, to distribute copies, and to perform and display the work publicly.
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